Nope Clouds Over its Own Lofty Ideas
All eyes on me. We live, now more than ever, in an attention economy. If you can’t catch someone’s eye immediately then they’re on to the next. Swiped left, scrolled up, you’re awash in ever expanding sea of content, marooned by whatever the newest outrage or shock is. No longer does the world focus on the work, the craft, it’s all spectacle, all the time. The appetite for attention is voracious and to quell it requires pushing beyond the boundaries of safe and natural. Spectacle for the sake of spectacle can be dangerous, Jordan Peele recognizes that with his third feature, Nope, he just can’t quite push that message through the artifice of his own attention grabbing blockbuster.